If your headshot is the cover of a book, then your branding photos are the pages inside.
personal branding? What exactly is it?
Personal Branding is a relatively new buzzword. If you are starting a business, writing a book, speaking, teaching or any host of other things, the chances are you need an online presence! Your needs go beyond the traditional professional headshot or even the lifestyle headshot. You need a catalog of images that you can choose from for a variety of needs. You need personal branding photos.
Personal Branding photos go beyond the headshot to fill in the gaps and tell the story of who you are and what you do. These photos include images of you in action...doing what you do. That could include you interacting with customers, taking photos, speaking, or teaching yoga. It also includes the little details, the things you use in day-to-day life that help tell the broader story. And of course, images that capture your personality and brand.
I absolutely loved working with Andrea!! She really understood my brand and created images that fit exactly what I needed for my marketing. I will be using her images all over my new website and my social media. She was incredibly knowledgeable about how to pose me so that I looked great. And I loved that she was able to coach me during the photoshoot and get those perfect in between moments that don't look staged but are really authentically me.
- jenny levine, photographer
Personal branding is exactly what it sounds like...personal. I work with you ahead of time to ensure that I understand your needs and take time to plan what to wear, what to bring, and where your images will be used. Nothing is left to chance and our time is used very wisely.
I needed a good assortment of photos to update my branding both in print and digital media. After our initial contact, we set up a video call. We discussed my business branding needs and Andrea gave me ideas on the backdrop and outfits. She also sent me a planning guide to help me identify the kinds of shots I wanted. It was truly a collaboration. Andrea was wonderful to work with. The photoshoot was so much fun and I was impressed by the different shots she orchestrated. She has a great eye for angles and light and she captured me.