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Home » Personal Branding » Planning for a Personal Branding Shoot

Planning for a Personal Branding Shoot

October 27, 2018 By Andrea

What is personal branding?

According to the website BrandYourself, a personal brand is the unique combination of skills and experiences that make you..you. Effective personal branding will differentiate you from other professionals in your field. I've also heard it explained simply as "your reputation." What do other think of, when they think of you or your business. When I think of it in terms of photography, I think of taking those unique qualities and bringing them to life. Rather than just getting a headshot, you are showing a little bit more about you or your business through the photos. 

personal branding in Cumming

What are the keys to a successful personal branding shoot?

Aside from the obvious need for a great photographer who connects with you and understands your brand, planning is the key. Great communication beforehand includes what you want your pictures to look like (formal, casual, stylized) and where they will be used (website, marketing materials, billboards.) This is really important for the photographer to know because this will affect whether they shoot your photos vertically or horizontally. The desired number of photos is also good to know so you can allocate the proper amount of time. Additionally, if there are a combination of indoor and outdoor photos, you can plan for the sun accordingly. 

personal branding

My personal branding shoot

I put my money where my mouth is and I had my own pictures taken. I needed photos for two websites. My photography website (which you are on right now) and my new venture, The Big Girl School. I met a fabulous photographer at a photography conference in Palm Springs and I knew that I wanted her to take my photos. Her name is Heike Delmore and she is based in Canada! But before you scratch your head on that one, she just happened to live in the same town as my cousin. I was able to visit family AND get my photos taken. Win/win.

Heike and I met twice on the phone to discuss at length what I was looking for. We went through my website together and then I made her a Pinterest board of photos that I like. I want to walk you through exactly what we discussed and show you the outcome. 

My shotlist

  • Good headshot
  • Natural shots of me laughing/looking away
  • Reflections/through the window shots
  • Looking at images with client
  • full width header for website
  • Me shooting/with camera
  • Me teaching/with laptop
  • No Glam/Very natural

My prop list

  • Laptop
  • Phone
  • Pink Roses
  • Coffee Mug
  • Camera/Camera Bag
  • Glasses/Sunglasses
  • Folio Box/Printed Images

Wardrobe

  • Ripped Jeans/Brown Leather Jacket
  • Jean Jacket/White Jeans
  • Dark Jeans/Black Lace top
  • Blue Dress with textured top
  • Hot Pink Jeans/Black top

Additional information

At the time of the shoot, I was still developing the branding for The Big Girl School and I sent her my branding guide to give a good idea of the colors and look and feel of my brand..

the big girl school branding guide

The Results

I could not have been happier with my photos. Heike spent a lot of time with me and delivered on every level. Let me share the photos below. Her photos even turned into a branding package for The Big Girl School. The colors and look and feel are throughout my new website. 

Personal Branding photo shoot in Atlanta

I love the casualness of this shot!

personal branding in Atlanta

We planned ahead on props and wardrobe.

Andrea Ferenchik personal brand library

Reflection shots were something I specifically requested. The pink flowers in the reflection? BONUS!

Personal Brandins session with Heike Delmore

I wanted photos interacting with clients.

personal branding in Cumming

And showing clients their prints.

personal branding photoshoot

I got these pink pants specifically for my Big Girl School Brand and wanted to incorporate into my shoot.

personal branding for the Big Girl School

This shot has everything...brand colors, my camera, and reflections!

photographer in Cumming GA Senior Pictures in Cumming

I loved this shot because it completely goes with my brand. This is somewhere I would actually shoot senior pictures. It felt very true to me and what I sell.

senior pictures in Cumming

Peace Out! This is just a super fun shot!

Do you own a business? Are you an author? Do you need more than the average headshot?

I specialize in personal branding in Cumming. Call me and we can meet for a coffee. We can discuss your needs and bounce ideas off of each other. You can decide later if you want to hire me. I love the creative process. I loved seeing MY brand come to life and would love to do the same for YOU. 

Want to see more? Check out my personal branding gallery for inspiration!

Download your FREE Personal Branding Photo Shoot Planner

Download this free resource to help you define your brand and plan your shoot. 


About Andrea

Andrea is a personal branding photographer who helps female entrepreneurs, and small business owners bring their brand to life. She is based in Cumming, Georgia but you can find her shooting from coast to coast.


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Filed Under: Personal Branding Tagged With: personal

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Plan Your Personal Branding Shoot

This FREE resource includes a checklist and fillable planner. Makes planning your ultimate personal branding photo shoot easy and streamlined so you get photos that you can actually use, photos you feel proud of, and most of all … photos that attract your ideal clients.
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