Physical Therapist, Endurance Coach, and Survivor!
I first met Mary Doyle from Fusion Physical Therapy when she was my coach for Ironman 70.3 Chattanooga. She was the Ironteam coach for Team in Training and they had recently allowed a few folks that weren't quite up for a full Ironman to join the team. That would be me!!
Many of our teammates had known Mary for years as an Ironman coach and Team in Training coach but I had just met her. She was recently recovering from surgery for a benign brain tumor and shared in blog posts what it was like to recover from brain surgery. Even though the tumor was benign, the struggle to recover was real. I remember being in awe of her strength as she struggled to ride a bike again.
"Andrea was super easy to work with! Very professional and efficient. She came up with lots of ideas for shots that came out great. Our new website looks amazing!"
Owner, Fusion Physical Therapy ATL
Recently, I became a patient of Mary's and learned that not only does she run a successful physical therapy practice and train endurance athletes, but she is also getting her doctorate (five years before retirement no less!) to stay competitive in the marketplace. That to me is so inspiring. If you know me, you know I love a good story of a woman pursuing her goals regardless of her age!
The best part is that she thought she'd be "checking the box" after so many years of practicing physical therapy. But she's found that getting her doctorate has been amazing and she's just loving what she's learning! I've found that as I get older I just love to learn as well.
Andrea, I need some pictures for my website...
"Well, actually you need a new website." That's how our first meeting went. I said I could take your money but what you really need is a mobile friendly website. Fortunately, I had just the person to recommend. Kellie Taylor from Taylor Street Designs came in and redesigned Mary's site to be mobile first and reflect all of the services that Fusion PT ATL has to offer.
THEN (and only then) did the work of planning out the photos begin. Once the flow, the categories and the menus were laid out, we could begin planning the photoshoot. To be efficient, we needed to plan for everything up front. Some of the things we needed to plan ahead for were:
- 1Headshots: all physical therapists needed to come in before regularly scheduled appointments.
- 2Models: Mary wanted to use real patients as her models to replace old stock photos.
- 3Shot Lists: We needed to list the procedures that Fusion PT offers. We wanted to show dry needling, run evaluations, and post-surgery rehab as well as the fitness classes they offer.
- 4Lighting and Location: Did we want to use artificial light or the rooms with large windows?
Consistency is key...
One important element of the shoot was a headshot of each therapist. We needed the same background, consistent lighting, and plain clothing. We needed to consider the colors of the new website. Simplicity and consistency was key!
One thing they really wanted to do was get rid of the generic stock photography and show their services with real patients. We scheduled patients who were recovering from running injuries, rehabbing post-surgery, or needed dry needling. We photographed it all! The result was a much more personal feel to the website.
Fusion PT | Physical Therapy AND Physical Fitness
Another key function of the new website was to demonstrate that Fusion Physical Therapy also offered fitness classes on-site. We scheduled a separate shoot to capture yoga, tai-chi, and boot camp style fitness classes.
A fresh new site!
The result was a fresh new site that demonstrates exactly what services Mary offers. It is also a modern, mobile first website that makes it easy for visitors to find and contact her from their mobile phones. You can check out Mary's new website at Fusion Physical Therapy ATL. She's also a great physical therapist if you are looking for one! My foot is nearly healed after seeking treatment from Mary!
Need new photos for your business but not sure where to start?
Download my free resource, The Personal Branding Power Bundle. This guide will help you get aligned and clear on your brand, your needs, and how that translates into photos. This will help you prep for your photo shoot and ensure that you get photos you love, and, more importantly...attract your ideal clients.
Andrea is a personal branding photographer who helps female entrepreneurs, and small business owners bring their brand to life. She is based in Cumming, Georgia but you can find her shooting from coast to coast.